Every Covid-19 Commercial is Exactly the Same, Like The MSM ‘News’ Reports
Corporate Covid-19 response videos are eerily similar.
*Cue somber piano music*
When a company or brand releases a Coronavirus Response ad, they might tell you that we’re living in “uncertain times”, but that “we’re here for you”. They may say their top priority is “people” and “families” by bringing their services to the “comfort and safety of your home”. And don’t forget: “we’re all in this together!” #together
What’s the deal? In reality, many companies have found themselves short on cash, almost overnight. They needed to get a message out – and quick. They asked their teams to throw something together. Since they can’t film a new ad because of social distancing, they compiled old stock b-roll footage and found the most inoffensive royalty-free piano track they could find. This, combined with a decade of marketing trends dictated by focus groups and design-by-committee, released a tsunami of derivative, cliche ads all within a week of one another. It’s not a conspiracy – but perhaps a sign that it’s time to try something different than all other 2020 commercials.
Editor: I disagree with his analysis. It is patently clear that, just like Corporate Mass Media, the rest of Big-Corp is falling into LockStep and staying not only on-message but on scripted message….word for word! This is while giving the appearance of independence and competition.